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The Future of VR Marketing

There was a time when virtual reality (VR) was a topic of science fiction movies. Years ago, could you imagine a world where people could simply put on a headset and feel like they were somewhere else? Well, science fiction has become reality, and you can easily travel to historical sites and sporting events as well as immerse yourself in a medical demonstration without leaving the comfort of your home or classroom.

This amazing technology has already begun to make its mark in the world of marketing and advertising. As it continues to advance, the future of using virtual reality in marketing is tremendous. By 2028, the global AR/VR/MR market will explode to over $252 billion, according to Statista. This article will explore the current and future state of how a VR service can contribute to the marketing industry as well as discuss the potential applications it can have for businesses of all sizes and specialties.

An Overview of VR Marketing

If you've seen or experienced VR, you may wonder how to use it for marketing or advertising. Well, it's a great way to not only promote various activities but also show off products, experiences, services, and more! By displaying products and locations in a 3D environment, people may feel more comfortable spending money, making an initial deposit, or paying an in-person visit where needed.

Virtual reality also has the power to reach people regardless of the city, state, or country. As VR services advance, events in which the masses are physically immersed in the same event may become possible. Can you imagine everyone attending the Super Bowl without actually being at the Super Bowl?

It's Importance in the Future

An advanced VR service has a unique place in the future economy. The reality is, there's a lot of competition for customer attention. People are constantly distracted by social media, video games, online movies, online shopping, etc. The sooner your company gets on the ball with virtual reality marketing, the sooner you can stand out from the pack in a way you never could before.

Customers want more memorable experiences. They don't want to feel like the same advertisement is being mass sent to them and all their friends. When customers are allowed to engage with a virtual reality advertisement or service, it's a great way for them to feel it's more personal and unique to them based on how they engage with it.

While there may be some current limitations due to everyone not having a virtual reality set, it's only a matter of time before it becomes more accessible. 20 years ago, who would have thought smartphones would be a standard until Apple saw the light? Thanks to the mobile revolution, people have access to lighter and lighter laptops, tablets, and phones, so it's just a matter of time before VR will be standard on those platforms. A VR service will be in a good place when it becomes a standard option on all devices compared to a company waiting for it to become more accessible.

A Better Experience for Customers

When it comes to advertising, you must think about the customer experience. For example, when you click on a website and try to read an article or watch a video, constantly dealing with annoying pop-up ads is the equivalent of a bad customer experience! However, virtual reality is a major contrast to that.

VR gives the customer some control over when and how they engage. It also puts them in a situation where they have a more full-bodied approach to advertising. In addition to seeing and hearing, they can move through rooms, view a demonstration, and click around. In other words, customers use more senses than in a typical advertising or marketing approach. Before buying that new appliance or any other purchase, they can see how it would look in a more human environment, such as a bedroom or office, as opposed to seeing it sitting on a store shelf.

Building Brand Identity

The Apple brand is synonymous with the rise of smartphones and mobile technology. Any marketing company that considers the benefits of a VR service can affiliate itself with its advanced technology. It's a great way to market your brand since the amount of reach and presence you have is limitless.

As people become more familiar with virtual reality, they can access it worldwide from their homes, business, schools, hospitals, and more. Customers will have a more thorough knowledge of what your company is about. In addition to learning more about your products and services, they'll also associate your company with cutting-edge knowledge.

Amazing Demonstrations

Whether it's a car, an appliance, or a new home remedy, demonstrating what a product does can make a break whether or not people buy it. Accessing a realistic demonstration from the comfort of their homes leads to purchases without going to a physical store or needing an in-person demonstration. Sure, many companies use videos at the moment, but allowing people to immerse themselves in a VR demonstration will make your demonstration stand out and maintain customer attention.

Cost-Effective Advertising

Advertising can be a significant part of your overhead, but a VR service can help you eventually cut down on those costs. Of course, you must initially spend money on VR cameras, equipment, and production. However, once you get everything set up, you won't have to keep repeating those demonstrations over and over again. You'll save money and time by creating quality VR promotions. Say goodbye to paying for product shows and using product demonstrators repeatedly; you can utilize those human resources for something else.

Potential for Real Estate

Real estate will always be big business because people will always need a place to live. Even with the rise of remote work, many businesses still operate from a commercial building, even if just a satellite office. If you work in real estate and want to unload a property quickly, VR is one of the best things you can use. It gives potential buyers an immersive view of all aspects of the property.

If they like what they see, they may be more willing to buy sight unseen based on what they see in their virtual reality demonstration. As a result, you provide easier access for people to buy property even when they're not present in your city, state, or country yet. As more and more people are moving around the country and the world, having access to a virtual demonstration of a potential property can also make them feel at ease. Increased sales are bound to follow for any real estate business!

Potential for Travel Immersion

Can you imagine yourself in a gorgeous bungalow in the Maldives or a Montana cabin with picturesque views of the mountains? Virtual reality can make it possible for any potential traveler or digital nomad unsure about their next location or rental. However, a good VR advertising experience can make them quickly conclude where they should go and what accommodations they should utilize. If you're a travel agent or a vacation rental landlord, getting in on a VR service now can truly take your business to the next level!

Remember, the industries mentioned above are just a few examples of who can benefit from virtual reality advertising. The possibilities for using a VR service for your marketing and advertising needs are endless. Getting the ball rolling on such services now can make you a forerunner in the industry and put your brand, products, or services on the map before you know it. If you want to know more about virtual reality marketing, contact our local team today for more assistance.

Pieter Bickford

by Pieter Bickford, Marketing Executive

As a HighRock Marketing Executive, Pieter works with our clients to identify solutions, enhance their brand, and align their business goals with a comprehensive marketing strategy. With a rich background in journalism, and close ties to community organizations, Pieter enjoys working with customers to tell a story that captures the essence of their brand. From his days in journalism to now, Pieter is inspired by interesting stories and exceeding client expectations. His favorite part of his job is getting to know the motivations of the people behind the brand.

Pieter’s involvement in the community is deep, having worked with a number of nonprofits throughout the years and currently serving on the Washington County Board of Education. He lives in Hagerstown, MD with his wife, Stephanie.

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