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Graphic Design and Rebranding Your Business: What You Need To Know

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If you are going through the process of rebranding your business, you probably understand that this can be a challenge. If you are trying to successfully rebrand your small business or startup, what are some of the most important points that you need to keep in mind?


It Is Okay To Be Uncomfortable


As you go through the rebranding process, you are probably going to be uncomfortable. That is okay! Change is always hard. You have probably had the same brand voice for several years. You might have had that specific brand for decades. It can be hard to step outside your comfort zone.
In order to complete the rebranding process, challenges will have to be addressed. Discomfort is something that is going to go along with that process. It is okay to be uncomfortable.


Look for Inspiration in Other Brands


Next, you also need to figure out what you want your new brand to be. You probably have a vision of what you want your company to be in the future. This probably came from other to which companies that you are exposed regularly.


What do you want your new brand to be? If you are able to highlight a few specific companies that possess the brand identity that you would like to achieve, this will make the process of rebranding your business much easier. Furthermore, if you are working with professionals, this will help them figure out how to position your company with the appropriate brand identity.


Explore Your Brand and Find Your Voice


Finally, you also need to explore your current brand, so you can find out what you want your new voice to be. This process is going to require a bit of research. You may want to reach out to your existing customers and clients, seeing what they have to say about your current business. What do they think about your current brand? Is this the identity you want your company to have?

If you understand where your company is currently, you can figure out what changes you have to make in order to successfully rebrand your business. Graphic design plays a critical part in branding your company. Remember that your brand is going to be an important part of the impression you give to potential employees, business partners, and clients. You want this to be as positive as possible.

Successfully Rebrand Your Company with Graphic Design Professionals


Brand identity is incredibly important to small businesses and startups in the modern era. If you are trying to rebrand your company, rely on trained professionals with experience in graphic design who can help you do exactly that.

Jeremy Bohner

by Jeremy Bohner, Creative Director & Partner

Jeremy joined the HighRock team as our Creative Director shortly after HighRock was founded in 2005, and became a partner in the business soon after. He enjoys using his creative talent to build new brands, and promote those brands with his award-winning logo, print, web, and specialty designs. He graduated from Frostburg State University with a Bachelor of Fine Arts in Art and Design with a focus in Graphic Design and a Minor in Art History. Before joining the HighRock team, Jeremy worked as a graphic designer/creative director for a firm in the region and pursued personal business ventures. He currently resides in Pennsylvania with his wife Jess and their four children.

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