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How Video Ads Elevate Real Estate Marketing

Real estate is a competitive industry that's always trying to find new ways to reach the customer. If you're a real estate professional, you know that the sooner you can sell a property, the sooner you can make a profit. By using all of your marketing verticals, you can expand the reach of your clientele. What better way to do so than by video marketing? Commercial real estate marketing through video ads, the bread and butter of online marketing, can be a way to elevate your real estate business like never before.

Make Listings Come Alive

As a real estate professional, put yourself in the shoes of a potential buyer. Whether they're looking for residential or commercial property, consumers may find themselves sorting through tons of listings to find the right option. Those real estate listings can be endless with the same information and statistics. So imagine how they feel when they come across your bold advertisement that has 3D video and virtual reality options that make the space come alive.

Video ads give customers a better sense of the property itself. With virtual reality listings, they can navigate through rooms like they're really there. They can better visualize the space and envision how their furniture can live inside of it. By having the listing pop off the page in such a stunning visual manner, they're much more likely to want to see even more in-person since they already have a feel of how it looks.

Attract More Buyers

You want to make your listing as attractive as possible. As mentioned, there are tons of real estate listings out there at one time. By having dynamic video ads in various formats, you'll attract people who want to click on them, navigate through them, and even share them with others. Time is money, and no potential homeowner wants to waste time driving to a property they're unsure about.

Imagine the real estate listing is in a neighborhood or a part of the city that normally wouldn't attract many people. If that's the case, it may be hard bringing in a serious buyer to your place, even though you did a lot to renovate it. By showcasing your listing in such a high-level video format, you give your property a chance to shine and be seen by people who might otherwise be turned off by the zip code or the fact that it may not be the coolest neighborhood.

Attract More Sellers

When running a real estate business, potential buyers aren't your only concern. You also have to please the clients using you to sell their homes. You can't run a viable real estate business if people trying to unload their property don't trust you to do so. In other words, when clients see the amount of trouble you go through to promote their listings, they'll be impressed and may even refer you to others in their circle. If those people have more than one property or sell their current property again in the future, then they're more than likely to come back to you for more business. If you're working with high-end property, imagine how many more exclusive clients you can attract, thanks to your success with video ads for commercial real estate marketing.

Tell a Good Story

One of the best things about video ads is you can use them to tell a story. For example, if you use a traditional commercial format for your video, you could find a story related to the general neighborhood or the history of the property. For example, did someone famous once live in that neighborhood or house? Were there significant events that took place on that street? Is there an annual festival hosted nearby? Is it a house where families tend to stay for a long time before moving on? Depending on the audience you're trying to reach, there are many ways to communicate the property's history and its overall narrative.

Showcase Personality of Agency

With any form of advertising, personality matters. Video ad marketing is a great way to show the personality of the real estate agent or the agency itself. Use a visual aid to give an insider view of the real estate office and how people are busy at work making those sales. You can have a snippet of an agent on the phone talking to a client.

Include footage of agents or past clients on camera speaking directly to the viewers. You can give people a sense of what the agency stands for and how people work together. Showcase testimonials from pleased clients willing to support your agency because you did a great job. For example, let's say a house was on the market for a long time before the client hired your agency, and your video ads help to sell it within a much shorter amount of time and for a higher asking price. That client may be willing to come on camera to give a testimonial of how great your team was in that sale.

Use your ad time to be very creative and fun. Maybe have people act out a skit related to selling houses. There's nothing wrong with retaining a tone of seriousness or having a more fun, silly element. Do you know people in your agency that have different talents? Why not showcase it in a video ad? Have someone playing the guitar, singing opera, dancing, or being hilarious. Just because it's real estate doesn't mean all advertising has to be buttoned up and serious. The main goal is to sell the house, and that's best done when the goal is housed inside a narrative that is creative, personable, and well-thought-out.

Highlight Branding

Your video ad marketing isn't just a way to showcase our home. You're also showcasing the branding of the real estate company itself. That's why you shouldn't be afraid to include staff in relevant video ads. However, video ads don't always have to use live action. Consider animations and graphics as you incorporate your company logo and slogan.

When people see your video ads all over the place, even if they don't always remember that individual listing, they'll become familiar with the name of your company, style, and method of selling. Good advertising can help keep your name in the back of their mind if they need to use your services to sell or look for a listing.

Shareable Across Platforms

One of the great things about creating a video advertisement is shareability. While you should definitely list it on your company website and other listing sites, you can also create links that people can share on their social media accounts. With millions of viewers online around the world each day, having a link to a good video ad can increase your branding and likelihood of making a sale. There are many social media sites you can use to your advantage. Focus on LinkedIn to communicate with other industry colleagues. By showcasing successful high-end video ads, you can develop a good reputation in your industry. When trying to reach potential buyers, Facebook listings, Twitter and Instagram are great ways to showcase photos and videos.

As you can see, commercial real estate marketing can shine through video ads. Whether you're using virtual reality 3D video to showcase a listing itself or running a creative video skit on social media, you have many ways to elevate your real estate marketing. If you're unsure where to start, turn to the innovative creative and video production work of High Rock Studios. Contact us today for a consultation to see how we can improve your marketing campaigns.

Pieter Bickford

by Pieter Bickford, Marketing Executive

As a HighRock Marketing Executive, Pieter works with our clients to identify solutions, enhance their brand, and align their business goals with a comprehensive marketing strategy. With a rich background in journalism, and close ties to community organizations, Pieter enjoys working with customers to tell a story that captures the essence of their brand. From his days in journalism to now, Pieter is inspired by interesting stories and exceeding client expectations. His favorite part of his job is getting to know the motivations of the people behind the brand.

Pieter’s involvement in the community is deep, having worked with a number of nonprofits throughout the years and currently serving on the Washington County Board of Education. He lives in Hagerstown, MD with his wife, Stephanie.

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