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Qualities to Look For in a Digital Marketing Company

If you own or manage a company without taking advantage of digital marketing, you're missing out. While traditional marketing tools such as TV and ads in print are still useful, it's digital marketing that allows you to quickly gain the attention of potential customers. Social media ads and a good website can put you in touch with clients around the world much faster than you can with traditional methods. Here are the qualities a good digital marketing company should have.


A good digital marketing company should have a range of clients. Your local digital marketers can act as a commercial real estate marketing agency, promote local restaurants, or represent solo entrepreneurs. A good company has the knowledge based on technology and marketing expertise to where they can apply similar methods across various clients. Regardless of the type of business you have, digital marketing can give you greater outreach, which these professionals can help with. So it's no surprise that according to DemandSage, the digital marketing industry will have $807 billion worth by 2026.


Digital marketing isn't just about placing ads online. Your digital marketing representative should have a range of tools that they use to get results. In most cases, they'll be knowledgeable regarding search engine optimization (SEO). With SEO, they understand the keywords that your target audience is searching for and they can ensure these keywords and keyword phrases are included in all of your marketing materials. For example, when using such a service for a commercial real estate marketing agency needs, they may focus on keywords such as, “house for sale in (city)”, “beachside condo in (city)”,” luxury apartments in (city)”, etc.

Expertise should also help them with all of your web development needs. Did you know that the average person will leave a website within seven seconds if it doesn't load properly? If your website hasn't been optimized yet, a good digital marketing company can help you and take your website to a new level. With their knowledge, you should have reduced bounce rates and better conversions.


Your digital marketing experts understand the art of adaptability. After all, the world is constantly changing, especially when it comes to technology and what's on trend in marketing. Even if they have a fully mapped out strategic marketing plan, they understand they may have to resort to a Plan B or C because something isn't working. These experts can quickly change course if they notice that certain trends in search terms bounce rates, or other issues with your marketing plan aren't living up to expectations. They will keep changing things as needed until they get the desired results.


If your strategic marketing plan is going as expected or has had some disappointments, you can trust that your digital marketers will always communicate with you. You won't have to worry about being in the dark in terms of how your website is doing or how well it's working in terms of conversions for your business. If there are trends in terms of how clients are communicating online, you'll be aware of all of these factors. Whether it's through phone calls, emails, online conferences, or in-person meetings, you can have faith that they'll give you regular updates with any necessary status report. In other words, you won't have to chase them down to know what's going on, as they'll be proactive with any necessary communication.


Good communication ties in with transparency, but is simply one part of it. Your company should be transparent not only in terms of how your business is going, but you should also have a good idea of how they work with others. In other words, are they a big company or a small company and are they transparent with the type of clients they work with? Are they transparent with how their pricing matches up with their service level?


Digital marketing requires a great deal of analytics. Marketers will constantly work on and analyze reports. Some reports were focused on the highest-rated keywords from your website or social media pages. Which keywords aren't doing the best and need to be adjusted? They'll give you a thorough insight into bounce rates, which refers to how often people will click away from the page before a task has been completed. You have a good idea of how your conversion rates are going, so you know what type of products are enabling customers to make a purchase or do some other action.

Enjoy having these experts explain all of these things to you in layman's terms. You don't have to be a marketing expert and know all the lingo. They'll explain everything to you clearly and concisely so you can sit back and see the result.


Whether you're hiring marketers as your commercial real estate marketing agency, social media campaigners, or web hosts, have confidence that you're dealing with a team that has a good reputation in the industry. There are several ways you can see where their reputation lies. A good way to start is by asking them for references. Are they a company that has produced solid digital marketing results for other clients, such as high conversion rates and an increase in social media followers? if so, they should be very proud to give you contacts of people who can vouch for your services. You can also check what other customers have to say about the agency on review sites like Trustpilot, Google Reviews, and Reddit. If you have any trusted colleagues in your industry who have used such services, you can also ask their opinions about the marketing agency and others. You've worked hard to build your reputation in your industry. You don't want to mess things up by hiring a service that is lost and reputable.

Fair Pricing

Marketing isn't cheap for any business and your digital marketing budget can be a significant part of your business overhead. Therefore, you want to make sure that you spend your money wisely on the right team of experts. You also want to ensure the digital marketing firm that you use is worth the money and isn't trying to rip you off. Even if you feel good about the first agency that you speak to, it's always a good idea to contact a couple of others and compare quotes. By comparing the different quotes in your local area, you can see what the average price might be for the type of digital marketing services you need. In some cases, you may even be able to negotiate a price if they want to keep your services.

When searching for the ideal digital marketing company, many qualities should be non-negotiable. After all, such professionals would be representing your business regarding marketing outreach. Their services can make a break whether or not you gain new clients and maintain the current ones you have. You should have confidence that you're a good matchup by looking into their reputation, pricing, level of expertise, and range of other clients that they work with. We work proudly with clients across many industries and are particularly glad to help local real estate professionals. If you're looking for a commercial real estate marketing agency, give our digital marketing experts a call today.

Pieter Bickford

by Pieter Bickford, Marketing Executive

As a HighRock Marketing Executive, Pieter works with our clients to identify solutions, enhance their brand, and align their business goals with a comprehensive marketing strategy. With a rich background in journalism, and close ties to community organizations, Pieter enjoys working with customers to tell a story that captures the essence of their brand. From his days in journalism to now, Pieter is inspired by interesting stories and exceeding client expectations. His favorite part of his job is getting to know the motivations of the people behind the brand.

Pieter’s involvement in the community is deep, having worked with a number of nonprofits throughout the years and currently serving on the Washington County Board of Education. He lives in Hagerstown, MD with his wife, Stephanie.

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