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Why You Should Start Using Social Media for Marketing

As any marketing company would tell you, social media is an easy way to reach an audience worldwide. With so many social media platforms around, from Facebook to YouTube to Instagram, it would be a waste to not utilize its services to put your company's products out there! In fact, according to NerdWallet, 96% of small businesses include social media in their promotional strategy. Here are reasons you should use social media for your marketing efforts.

Enhanced Cost-Effectiveness

Promoting your business often takes a lot of time and money. Certain advertisements can use a great deal of your marketing budget, such as TV ads, direct mail, and large billboards. According to WebFX, you can spend from $63,000 to $8 million for a TV ad production.

However, social media, while you also pay for ads, is still way more cost-effective compared to these other methods. One reason why social media marketing is so cost-effective is its shareability. In other words, a marketing company could create an ad or content on your social media platforms, and people are likely to share it with others. Because they're sharing this content, you're already getting free promotions just from their interaction.

Improved Direct Engagement

Are you looking for ways to directly connect with your customers without having to face them in person? Well, social media is the perfect way to do that. When you post on social media platforms, you can get feedback from other users. Whether you're using Twitter, Instagram, YouTube, or TikTok, most users can leave comments unless you turn comments off on your platform. Therefore, it's a perfect opportunity to constantly respond to customer feedback so that they know there's someone behind the wall who's listening to them and wants their opinion.

With so much competition out there, it's imperative to stand out from the rest by finding ways to engage your customers. People want more personalized advertisements, and they want to feel like a company is listening to them. Even if somebody leaves a negative comment about your services or product, you should still respond and let them know that you're working on fixing their problem. Because of such fast feedback you can get from customers online, you can work that insight into your future marketing campaign. From tallying the negative versus positive feedback and reviewing the analytics, social media marketing lets your company quickly see and change what's working and adjust accordingly.

Enhanced Product Promotion

Whenever you have a new product, you want to properly launch it so the world knows it's there. What better way to market your product than with social media? Due to the makeup of various social media platforms, your customers can get in on the product promotion action. After all, between the use of your hashtag and the incentives you can run, you can make it easy for users to promote your product for you. For example, your company may host giveaways and have initiatives for people to use your hashtag and pose with a photo of the product or a video using the product in action. It's an effective way for other customers to see your product being used authentically.

You can also tap into other social media users' built-in networks. That's why many companies bring on social media influencers to do promotional content. If they have several thousand or millions of subscribers, you already have a huge network that'll see your product and services.

Increased Web Traffic

Your social media network is a great source to improve your web traffic. These days, most websites already have their social media share buttons built in. When you create ads on social media and other high-quality content, you can link it back to your website. As your social media presence grows, so too will your web analytic traffic. As that traffic grows on your website, it'll help you to increase your Google rankings. Before you know it, your company can appear at the top of Google search pages instead of further pages back.

Improved SEO Performance

As any marketing company will tell you, quality SEO is essential for you to make your name known in the online space. Website builders always use keywords and metadata to help the website rank better. Plus, keywords and keyword phrases are essential because they help link you to the words your online customers are searching for. Well, you can use those same keywords in your social media marketing. When you link that social media content back to your website, you're further helping your company become an authoritative web presence. With strong search engine optimization in Google, you rank high on social media platforms as well as on your website. Increase those chances of being one of the first links that pop up in an online search.

Gained Customer Insights

Your local marketing company understands how important it is to gain customer insight. After all, understanding who your demographic is is essential in tailoring any marketing campaign, whether through social media or TV ads. As mentioned, social media platforms are like no other since the company has direct access to clients without in-person work like user testing or street surveys. Get fast feedback on what clients like versus what they don't like. Gain knowledge of customer preferences via comments they leave or by the online traffic.

Note what social media content visitors click on and how much time they spend on such content due to web analytics. As you gain customer insight, you can continue to work that into your marketing efforts and content strategy. As a result, you'll save money by not wasting your time on things people aren't interested in. Most importantly, you'll spend more money and time on giving them the things they want, which can help your company grow in terms of brand recognition and revenue.

Increased Brand Recognition

Last but not least, your social media presence is essential in helping build your brand recognition. Based on statistics, many people often get their news and other insights from their social media platforms. Being present on these platforms is essential to building awareness because everybody may not find your website right away. Sure, someone may not have heard of your company or website yet, but when they see your social media ad pop up on someone's YouTube video or Twitter feed, you now have an introduction. From there, their interest may be peaked and they may click on that ad to further explore what your company is about.

As you can see, taking your company up a notch means getting on popular social media platforms. Don't worry -- you don't have to do such work on your own, as you can hire a marketing company that can handle all of your social media work for you! They can build your platforms, help with content strategy, and engage with customers on your behalf. Getting into the social media space for your marketing efforts is worth it and can help give you an audience that you never would have had by simply relying on website SEO alone. For more information about what our marketing company can do for you, contact our experienced and dependable team at High Rock today for a consultation. We can't wait to assist you!

Pieter Bickford

by Pieter Bickford, Marketing Executive

As a HighRock Marketing Executive, Pieter works with our clients to identify solutions, enhance their brand, and align their business goals with a comprehensive marketing strategy. With a rich background in journalism, and close ties to community organizations, Pieter enjoys working with customers to tell a story that captures the essence of their brand. From his days in journalism to now, Pieter is inspired by interesting stories and exceeding client expectations. His favorite part of his job is getting to know the motivations of the people behind the brand.

Pieter’s involvement in the community is deep, having worked with a number of nonprofits throughout the years and currently serving on the Washington County Board of Education. He lives in Hagerstown, MD with his wife, Stephanie.

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