January 12, 2021
Work for the Future: Go Digital with Your Assets
We have come to a pivotal moment in business. Our consumers have learned to work, shop, communicate and live virtually. Have you risen to this challenge to meet your customers, clients, and employees in this new virtual world?
Even after the dust settles, behaviors have changed and we are now all catapulted into this situation that will most likely affect your brand long term. Right now, it is incredibly important for everyone to make sure they are able to work, shop, and explore together even when they are not physically in person. This is where digitizing assets can come in handy.
Digital copies of products, spaces, and environments will save time and money when it comes to site visits, product development, meetings, and travel. This can also avoid costly errors.
Virtual Tour Example: Taylor's Chapel
What Are the Main Examples of Digitizing Assets?
There are three main categories when it comes to digital assets. These include:
- 3D: 3D is one of the biggest examples of digital assets. For example, it is possible to create 3D versions of entire buildings, meeting spaces, and products. In this manner, it is possible to create a virtual reality of just about anything, allowing people to collaborate together on engineering, maintenance, and design projects without having to physically travel to the site or adjust designs in real time.
- Video: It is also possible to use videos to create a digital background with virtual reality instead of having to rely on a green screen or travel to a specific location. Using advanced videography technology, cinematographers can capture scenes in three dimensions. Then, they can simply change the camera path after they shoot the footage.
- Web: Finally, it is also possible to take 3D data from the solutions above make all of this information viewed directly on the web. For example, it is possible to use all of this information to plan future construction projects, product development, communications and leading in specific areas of innovation and entrepreneurship in a variety of environments.
These are just a few of the many examples of how digital assets can be used. As technology continues to improve, these capabilities are only going to continue to expand. Looking to the future means your assets can be efficiently maintained throughout the entire life cycle of the project and is accessible at any time to the right people.
by Bryan Chris Brown, 3D/VR Artist
As HighRock’s resident VR specialist, Bryan (aka BCB) has a passion for creating virtual spaces. Bryan’s work using video-game technology, Unreal Engine, has enabled HighRock to create architectural experiences that allow the user to walk through a space in virtual reality. This technology has expanded the services we can offer and has resulted in some very cool marketing tools for our clients.
Bryan’s interest in architecture and technology developed during high school, where he focused on creating spaces through design and carpentry. Internships at GWWO Architects and ADW Architects allowed Bryan to sharpen his skills with modeling tools, design visualization, and problem-solving. He earned a Bachelor of Science in Architecture and Environmental Design (BSAED) at Morgan State University before joining the HighRock team.