COPT, an office Real Estate Investment Trust in the greater Washington/Baltimore region, specializes in high-quality office and data center properties. In a heavily populated marketplace competing for the same audience, how can COPT ensure their properties stand out? The answer: a custom real estate solution integrating design, 3D, video, and web to showcase their Columbia Gateway properties.
With no branding in place, HighRock created color palettes to set the tone and designed simple text treatments for the logos. Rather than fully fleshed out logos, the text treatment was a simple way to brand their properties while creating an overarching consistency.
Using 3D visualization to show future spaces, HighRock created a series of renderings to highlight the potential of each property - with everything from interior layouts, textures, and decorative treatments to exterior spaces with plenty of greenery.
Taking reality a step further, our 3D team created a VR tour that included various hot spots where viewers can touch to see more.
Our Virtual 3D walk-throughs allow you to explore every inch of the space and provide customers with the most realistic experience possible.
Utilizing files created from the 3D process, HighRock provided all the assets needed to assemble a marketing brochure for the project. Produced as both a print piece and as downloadable content from the website, our team merged cutting edge content with traditional delivery methods.
Our team created videos for each property that incorporated 3D animation, floorplans with animated layovers show the build-to-suit options, and custom maps. The score that accompanies each video was custom created to complement the excitement generated by these projects.
HighRock recognized the need for an online real estate solution that combined modern design and other technologies. Our "one-stop shop" solution was the perfect fit for COPT's desire to highlight specific locations. Blending video, 3D animation, and virtual reality into a user-friendly interface provides an experience that sells. The integrated VR experience allows users to "visit" a space before it actually exists. Click and drag for a 360 view, and click the hot spots to check out sample lobbies, offices, and other areas of the property.
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