Brightview Senior Living operates more than 35 senior living communities in eight states on the East Coast. They were founded in 1999 with the mission of offering seniors “vibrant” places to live. They strive to keep residents healthy and active spiritually, physically, intellectually, culturally, and emotionally. They offer assisted living, independent living, enhanced care, and specialized care for those living with Alzheimer’s and other forms of dementia.
Brightview came to us with a marketing challenge; they were opening a new location and needed to show people who are nearing retirement age what their senior living centers are all about – living vibrantly. Brightview wanted to convey to potential customers that they weren’t the traditional “nursing home”. They’re a state-of-the-art facility with world-class amenities that is focused on active and healthy living for all their clients. To show that to their customers, they asked HighRock for help.
For the new Brightview Sayville branch, our 3D team created a set of high-end marketing images. The goal of our renders was to tell a story. That required us to put careful thought into putting the right people in the right locations in order to elicit the right feelings of calm, yet vibrant living.
In addition to our 3D team creating 3D renders, our Design team created four different marketing booklets. These booklets served two purposes: to educate potential future residents about Brightview, and to pique interest for investors.
"With the Brightview project, we were able to combine our core disciplines to present a cohesive marketing package," said Len Sullivan, VP at HighRock. "We always strive to create deliverables that work on multiple levels in order to maximize their effectiveness while maintaining a cost that fits within their budget."
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