August 31, 2023
The 2023 Video Production Landscape: What to Know
As new technology emerges, the video production landscape changes alongside with it. Now, in 2023, video production practices continue to include more high-quality and short-form videos. Marketing efforts toward Generation Z continue to move forward in full force, which is why we see more short-…
by Pieter Bickford, Marketing Executive
August 1, 2023
How Does a Marketing Agency Develop a Brand Strategy?
Your brand strategy is important for maintaining a leg up over the competition and making sure potential customers recognize what you do. There are many levels to figuring out a brand strategy, and that's where a successful marketing agency comes in. During the strategy phase, there may be several…
by Pieter Bickford, Marketing Executive
July 5, 2023
How Video Ads Elevate Real Estate Marketing
Real estate is a competitive industry that's always trying to find new ways to reach the customer. If you're a real estate professional, you know that the sooner you can sell a property, the sooner you can make a profit. By using all of your marketing verticals, you can expand the reach of your…
by Pieter Bickford, Marketing Executive
May 31, 2023
The Most Effective Uses of VR in Marketing
You can always count on technological advancement in the business industry. The good news is that if you stay abreast of them, they'll transform your own company. The not-so-good news is that there are so many changes in the sector that it's difficult to keep up with them.
by Pieter Bickford, Marketing Executive
May 3, 2023
The Future of VR Marketing
There was a time when virtual reality (VR) was a topic of science fiction movies. Years ago, could you imagine a world where people could simply put on a headset and feel like they were somewhere else? Well, science fiction has become reality, and you can easily travel to historical sites and…
by Pieter Bickford, Marketing Executive
August 26, 2022
HighRock and HCC Partner on Educational Series for Entrepreneurs
FOR IMMEDIATE RELEASE Updated August 31, 2022 HAGERSTOWN, MD: The David W. Fletcher Incubator + Labs at Hagerstown Community College is partnering with HighRock to offer a free series designed to help people who are starting or growing a business. “Discussion: The Entrepreneurial LEAP” will be…
by Pieter Bickford, Marketing Executive
June 21, 2022
Elevating Brands 009: Prepare to Prepare
Len Sullivan: So, Pieter, do you prepare to prepare? Pieter Bickford: I try to think I prepare to prepare, but sometimes preparing to prepare takes a lot of preparation.
by Nikoletta Gjoni, Project Manager
June 3, 2022
The Secret to Growing Brand Loyalty––Learn How Customers Feel
Marc Whitehead isn’t a therapist, but he spends his life helping companies grow their businesses by listening to how their customers are feeling. “As much as 95% of purchase decisions are made subconsciously,” Whitehead said. “They are actually led by emotions and then rationalized after the fact…
by Pieter Bickford, Marketing Executive
December 1, 2021
Elevating Brands 008: Video Marketing
Video URL Pieter Bickford:
by Nikoletta Gjoni, Project Manager
November 19, 2021
The Advantages of Cinema Advertising
Do you want to maximize the ROI of your advertising campaign? If so, you should take advantage of on-screen cinema advertisements. Even though you want to diversify your marketing campaign, do not overlook the importance of advertising on cinema screens. Learn more about the value of this marketing…
by Shanna Mueller, Marketing & Brand Strategist
November 15, 2021
What You Need to Know About Website Cookies and Privacy Policies
There has been a lot of discussion about website cookies recently, and you need to know what they are, how they impact your privacy policy, and how a website might use cookies. This is a general run down about what you need to know about cookies, and how might they impact your privacy policy.
by Shanna Mueller, Marketing & Brand Strategist
November 8, 2021
HighRock Brings Together Creative Leaders and Innovators for Marketing Summit
For Immediate Release November 8th, 2021 Frederick, MD — The ELEVATE Event will be held in-person at Warehouse Cinemas in Frederick, MD on November 11th. This is an opportunity for marketers, creatives, leaders, and entrepreneurs to come together. Unexpected discoveries and inspiration will be…
by Len Sullivan, Vice President
September 20, 2021
HighRock Wins Emmy Awards for Local Businesses and Organizations
HighRock won three Emmy® Awards from the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences (NATAS) in 2021. Here are the categories:
by Len Sullivan, Vice President
September 15, 2021
Elevating Brands 007: The Personalization of Marketing
Video URL Len Sullivan: So, Pieter, do people like people?
by Nikoletta Gjoni, Project Manager
August 17, 2021
What Businesses Need to Know About Instagram's Upcoming Changes
Instagram has become one of the most popular social media platforms in the world. Designed to help people share images and videos with their family members and friends, the platform has become a popular way for businesses to reach their potential customers and clients. Recently, the CEO of…
by Shanna Mueller, Marketing & Brand Strategist
August 17, 2021
The Art of Storytelling
In a world now built around social media, quick video clips, and even shorter articles, getting – and holding – people’s attention is trickier than ever. Attention spans are short and if you want to connect with audiences, have them stop scrolling, and read up on your products and services, then…
by Nikoletta Gjoni, Project Manager
July 19, 2021
Taming the Beast: How to Maximize Your Content Marketing Efforts
Your time is valuable. So is content marketing. And just when you master how to post to Facebook or Twitter or Instagram, another one pops up. “Everyone’s using TikTok!” “You’ll lose street cred if you’re not on Snapchat.” “Has Myspace come back yet?”
by Pieter Bickford, Marketing Executive
July 14, 2021
Elevating Brands 006: Turning Bad Marketing Into Good Marketing
Len Sullivan: So, Pieter, how bad are bad reviews? Pieter Bickford: You know, bad reviews can be devastating, I think, to the people reading them, but I think as marketers, we always try to find the light at the end of the tunnel, don't we?
by Nikoletta Gjoni, Project Manager
May 27, 2021
Elevating Brands 005: Brand Archetypes
Len Sullivan: Hey, Pieter, have you ever heard of the telephone conversation? Pieter Bickford: Is that the game you'd play in camp where you start out with one thing and by the end it's all a different message?
by Nikoletta Gjoni, Project Manager
April 29, 2021
Elevating Brands 004: Surviving Retail
Len Sullivan: So Pieter, on a scale of one to 10, how much would you like to be a proprietor of a retail shop right now?
by Nikoletta Gjoni, Project Manager
April 28, 2021
Web Design: Organizing a Website
Video URL The vast majority of people are going to use the internet when they are looking for products
by Dave Schleigh, Founder & President
April 28, 2021
Graphic Design and Rebranding Your Business: What You Need To Know
Video URL If you are going through the process of rebranding your business, you probably understand
by Jeremy Bohner, Creative Director & Partner
April 28, 2021
Video Concepts and Ideation
Video URL If you are trying to interact with your followers, visitors, or potential customers, video f
by Josh Youngbar, Video Director
April 1, 2021
Elevating Brands 003: Marketing is Like Losing Weight
Len Sullivan: Pieter, marketing yourself is hard. I mean, as marketers, we really deal with businesses all the time. You know, we know that we get so caught up in our customers and the operation of a business and just the everyday issues that pop up nonstop that the last thing we really think about…
by Nikoletta Gjoni, Project Manager
March 18, 2021
Brand Identity: The Power of Brand Archetypes
There is something special about the brands we connect with. Why do you connect with some brands better than others? How can you use a brand archetype as a part of your marketing strategy, developing a strong brand persona that will help you connect with your target market? Building a brand…
by Shanna Mueller, Marketing & Brand Strategist
February 24, 2021
Elevating Brands 002: Turning a Tailwind into a Headwind
Len Sullivan: Every company has a story like this. "I'm sorry, but it's time to tighten the budgets," and it just happens everywhere, but Pieter, do you know the first thing that gets cut?
by Nikoletta Gjoni, Project Manager
February 8, 2021
New Year, New Plan: How to Create Smart Goals for Your Marketing Strategy
2020 brought a lot of changes to the business field and there's a good chance that many of these changes are going to persist in 2021. In order for you to keep your marketing plan on track, it is important for you to think about how you establish your goals. That is where creating SMART goals can…
by Pieter Bickford, Marketing Executive
February 4, 2021
Elevating Brands 001: Rethinking Your Product Marketing
Len Sullivan: This is a story about medical waste. Okay. Are you excited, Pieter? I know I'm excited.
by Nikoletta Gjoni, Project Manager
December 10, 2020
Why Consider Drupal Over WordPress?
There are a lot of people who are looking for an easy system they can use to manage the content on their website. Two of the most popular systems are WordPress and Drupal. There are a lot of reasons why people tend to lump these programs together. Some of the reasons why include:
by Alex Pritchard, Technology Director
November 17, 2020
We're Hiring! Now Interviewing for a Project Manager
HighRock is looking for a full-time Project Manager. The Project Manager is responsible for managing projects of varying size and scope, and ensures the efficiency and quality of each project under his/her purview. Although each project has a team executing the deliverables, the Project Manager is…
by Dave Schleigh, Founder & President
November 13, 2020
Understanding Web Hosting and Managed Services
Our clients often ask "I'm already paying for web hosting, so why do I need to pay additional when I need support or ask for updates to my website?" It's important to understand what your web hosting service entails. First, it obviously covers hosting of your website files so your customers can…
by Dave Schleigh, Founder & President
September 28, 2020
Making the Most of Your Marketing Toolkit
We frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I don’t have enough time.” Perhaps that’s why the workshop titled, “Making the Most of your Marketing Toolkit” always has the highest attendance…
by Dave Schleigh, Founder & President
September 28, 2020
5 Techie Ways to Up your Holiday Game
Tired of sending out the same fruit basket to customers every year? What if your holiday greeting was actually an exciting opportunity to WOW your clients and remind them of your services? We always love the opportunity create custom-holiday greetings for clients, because they are the perfect…
by Dave Schleigh, Founder & President
September 28, 2020
How HighRock is Responding to COVID-19
Since 2005, the mission of HighRock has been to help businesses succeed in the ever-changing world of marketing, technology and media. 15 years later, we still stand behind our mission, and we stand alongside our community – ready to navigate the uncharted territory that lies ahead.
by Dave Schleigh, Founder & President
January 1, 2020
HighRock named “One of the Fastest Growing Inner-City Businesses in America”
HighRock is honored to announce our place on the Initiative for a Competitive Inner City's 100 List of the Fastest-growing Inner City Businesses in America, published in Fortune. The IC100 list is ranked based on companies’ five-year growth rate.
by Len Sullivan, Vice President
December 27, 2019
Designing a Killer Annual Report
Let’s face it: annual reports can be tedious and overwhelming. Even though they contain important financial information about the company, it often comes packaged in walls of text with boring financial data or the long ramblings of CEOs or other executives. Although they are meant to give investors…
by Jeremy Bohner, Creative Director & Partner
December 16, 2019
Measuring ROI: The Dance of Digital Marketing (Part 2)
“Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing sphere. That’s why it’s crucial to invest your marketing money digitally – the web…
by Pieter Bickford, Marketing Executive
December 13, 2019
Measuring ROI: The Dance of Digital Media (Part 1)
Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the analytics (# of click throughs an ad received, # of leads you got from a post, etc.), how can you translate all that information into something…
by Pieter Bickford, Marketing Executive
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