December 6, 2023
It's rare that someone asks you to construct a Chick-Fil-A restaurant in three days, but that’s exactly what happened when HighRock was hired to develop a 3D animation of a planned mixed-use site just outside of Washington, D.C.
December 4, 2023
Competition is always fierce in the commercial real estate world, making a successful commercial real estate marketing strategy essential for success in this dog-eat-dog industry. Client relationships remain crucial to success. Forms of marketing like social media, SEO, and ads remain lovely tools…
November 1, 2023
Running a business involves many layers. After all, regardless of how great your product or service is, it can be meaningless if nobody knows you exist. That's why you need a solid promotional strategy, which an experienced marketing agency can help you with. Such professionals are experienced in…
October 8, 2023
[FREDERICK, MD, October 8, 2023] — Eduardo Sanchez, the co-director and marketing maestro behind the groundbreaking film The Blair Witch Project, will be the keynote guest at HighRock's ELEVATE Marketing Summit. Sanchez, renowned for orchestrating arguably one of the most enigmatic and successful…
October 3, 2023
If someone were able to successfully port Don Draper from the realm of fiction to the real world, he'd likely be bewildered about what life was like in 2023. Marketing agencies are moving away from the printed page, though they will still spend some money on that for certain targeted audiences.…
September 28, 2023
In today's competitive marketplace, a strong brand is more than just a logo or a catchy tagline; it's the sum of every experience, every interaction, and every impression your customers have with your business. But how do you know if your brand is in good health? How do you measure its…
August 31, 2023
As new technology emerges, the video production landscape changes alongside with it. Now, in 2023, video production practices continue to include more high-quality and short-form videos. Marketing efforts toward Generation Z continue to move forward in full force, which is why we see more short-…
August 1, 2023
Your brand strategy is important for maintaining a leg up over the competition and making sure potential customers recognize what you do. There are many levels to figuring out a brand strategy, and that's where a successful marketing agency comes in. During the strategy phase, there may be several…
July 5, 2023
Real estate is a competitive industry that's always trying to find new ways to reach the customer. If you're a real estate professional, you know that the sooner you can sell a property, the sooner you can make a profit. By using all of your marketing verticals, you can expand the reach of your…
September 28, 2020
Book a free planning session to get your vision back on track. Whether you're missing the inspiration, the expertise or the tech-savvy know-how to get your vision back on track, we're here to help. Book a free 30-minute one-on-one planning session with one of HighRock's marketing experts. No strings attached. No commitment. Just free guidance and help when you need it most.
May 31, 2023
You can always count on technological advancement in the business industry. The good news is that if you stay abreast of them, they'll transform your own company. The not-so-good news is that there are so many changes in the sector that it's difficult to keep up with them.
May 3, 2023
There was a time when virtual reality (VR) was a topic of science fiction movies. Years ago, could you imagine a world where people could simply put on a headset and feel like they were somewhere else? Well, science fiction has become reality, and you can easily travel to historical sites and…
August 26, 2022
FOR IMMEDIATE RELEASE Updated August 31, 2022 HAGERSTOWN, MD: The David W. Fletcher Incubator + Labs at Hagerstown Community College is partnering with HighRock to offer a free series designed to help people who are starting or growing a business. “Discussion: The Entrepreneurial LEAP” will be…
June 21, 2022
Len Sullivan: So, Pieter, do you prepare to prepare? Pieter Bickford: I try to think I prepare to prepare, but sometimes preparing to prepare takes a lot of preparation.
June 3, 2022
Marc Whitehead isn’t a therapist, but he spends his life helping companies grow their businesses by listening to how their customers are feeling. “As much as 95% of purchase decisions are made subconsciously,” Whitehead said. “They are actually led by emotions and then rationalized after the fact…
December 1, 2021
Video URL Pieter Bickford:
November 19, 2021
Do you want to maximize the ROI of your advertising campaign? If so, you should take advantage of on-screen cinema advertisements. Even though you want to diversify your marketing campaign, do not overlook the importance of advertising on cinema screens. Learn more about the value of this marketing…
November 15, 2021
November 8, 2021
For Immediate Release November 8th, 2021 Frederick, MD — The ELEVATE Event will be held in-person at Warehouse Cinemas in Frederick, MD on November 11th. This is an opportunity for marketers, creatives, leaders, and entrepreneurs to come together. Unexpected discoveries and inspiration will be…
September 20, 2021
HighRock won three Emmy® Awards from the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences (NATAS) in 2021. Here are the categories:
September 15, 2021
Video URL Len Sullivan: So, Pieter, do people like people?
August 17, 2021
Instagram has become one of the most popular social media platforms in the world. Designed to help people share images and videos with their family members and friends, the platform has become a popular way for businesses to reach their potential customers and clients. Recently, the CEO of…
August 17, 2021
In a world now built around social media, quick video clips, and even shorter articles, getting – and holding – people’s attention is trickier than ever. Attention spans are short and if you want to connect with audiences, have them stop scrolling, and read up on your products and services, then…
July 19, 2021
Your time is valuable. So is content marketing. And just when you master how to post to Facebook or Twitter or Instagram, another one pops up. “Everyone’s using TikTok!” “You’ll lose street cred if you’re not on Snapchat.” “Has Myspace come back yet?”
July 14, 2021
Len Sullivan: So, Pieter, how bad are bad reviews? Pieter Bickford: You know, bad reviews can be devastating, I think, to the people reading them, but I think as marketers, we always try to find the light at the end of the tunnel, don't we?
May 27, 2021
Len Sullivan: Hey, Pieter, have you ever heard of the telephone conversation? Pieter Bickford: Is that the game you'd play in camp where you start out with one thing and by the end it's all a different message?
April 29, 2021
Len Sullivan: So Pieter, on a scale of one to 10, how much would you like to be a proprietor of a retail shop right now?
April 28, 2021
Video URL The vast majority of people are going to use the internet when they are looking for products
April 28, 2021
Video URL If you are going through the process of rebranding your business, you probably understand
April 28, 2021
Video URL If you are trying to interact with your followers, visitors, or potential customers, video f
April 1, 2021
Len Sullivan: Pieter, marketing yourself is hard. I mean, as marketers, we really deal with businesses all the time. You know, we know that we get so caught up in our customers and the operation of a business and just the everyday issues that pop up nonstop that the last thing we really think about…
March 18, 2021
There is something special about the brands we connect with. Why do you connect with some brands better than others? How can you use a brand archetype as a part of your marketing strategy, developing a strong brand persona that will help you connect with your target market? Building a brand…
February 24, 2021
Len Sullivan: Every company has a story like this. "I'm sorry, but it's time to tighten the budgets," and it just happens everywhere, but Pieter, do you know the first thing that gets cut?
February 8, 2021
2020 brought a lot of changes to the business field and there's a good chance that many of these changes are going to persist in 2021. In order for you to keep your marketing plan on track, it is important for you to think about how you establish your goals. That is where creating SMART goals can…
February 4, 2021
Len Sullivan: This is a story about medical waste. Okay. Are you excited, Pieter? I know I'm excited.
December 10, 2020
There are a lot of people who are looking for an easy system they can use to manage the content on their website. Two of the most popular systems are WordPress and Drupal. There are a lot of reasons why people tend to lump these programs together. Some of the reasons why include:
November 17, 2020
HighRock is looking for a full-time Project Manager. The Project Manager is responsible for managing projects of varying size and scope, and ensures the efficiency and quality of each project under his/her purview. Although each project has a team executing the deliverables, the Project Manager is…
November 13, 2020
Our clients often ask "I'm already paying for web hosting, so why do I need to pay additional when I need support or ask for updates to my website?" It's important to understand what your web hosting service entails. First, it obviously covers hosting of your website files so your customers can…
September 28, 2020
We frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I don’t have enough time.” Perhaps that’s why the workshop titled, “Making the Most of your Marketing Toolkit” always has the highest attendance…
September 28, 2020
Tired of sending out the same fruit basket to customers every year? What if your holiday greeting was actually an exciting opportunity to WOW your clients and remind them of your services? We always love the opportunity create custom-holiday greetings for clients, because they are the perfect…
September 28, 2020
Since 2005, the mission of HighRock has been to help businesses succeed in the ever-changing world of marketing, technology and media. 15 years later, we still stand behind our mission, and we stand alongside our community – ready to navigate the uncharted territory that lies ahead.
January 1, 2020
HighRock is honored to announce our place on the Initiative for a Competitive Inner City's 100 List of the Fastest-growing Inner City Businesses in America, published in Fortune. The IC100 list is ranked based on companies’ five-year growth rate.
December 27, 2019
Let’s face it: annual reports can be tedious and overwhelming. Even though they contain important financial information about the company, it often comes packaged in walls of text with boring financial data or the long ramblings of CEOs or other executives. Although they are meant to give investors…
December 16, 2019
“Traditional marketing” doesn’t exist anymore, at least not in the way we’ve always talked about it. Digital marketing now encompasses the ads, commercials, and copy we think of as a part of the traditional marketing sphere. That’s why it’s crucial to invest your marketing money digitally – the web…
December 13, 2019
Success is More Than Analytics When it comes to digital marketing, tracking your success can be a complicated dance. Even with easy access to all of the analytics (# of click throughs an ad received, # of leads you got from a post, etc.), how can you translate all that information into something…
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