Giant Food: Farmer Delivery Storyboarding

Do you know where your next meal is coming from? Giant Food does, and by hiring HighRock to strategize and execute a digital commercial, the company wants its customers to know that it supports local farmers and prioritizes healthy food options.

HighRock was asked to get creative and have fun with what that messaging could look like. As a result, it was all hands on deck for shoot day -- from an actual Giant employee delivering food to someone's doorstep, to local four-legged extras being brought in from a nearby farm.

Through multiple meetings, strategy sessions, and storyboard drafts, HighRock was able to create a commercial that suited the client's needs -- and stretched viewers' imaginations a little bit.