Structural Elements (SE) specializes in the tissue health of endurance athletes by treating the athlete, not the injury. This unique business model required distinctive branding. The client already had a logo, but required our expertise to build his brand.
Our engagement began with strategy development, including conversations with the client about his vision and ultimate goals. We refreshed his existing logo with more modern fonts, creating both a simple and full version, and generated a tagline that embodies his business in a few short words.
Our design team was able to bring the clients' vision to life by thoughtfully planning each element of design - header and body fonts, color palette, stylized text, paper types, and illustrative line art.
From signage, wall art, and vehicle wraps to website, print pieces, and tradeshow displays, the SE brand remains consistent in color, font, and style.
A responsive website with custom features tied the full branding package together. Designed specifically for people on the go, the website is responsive on mobile and tablet.
The brand guide our design team developed will ensure brand consistency as SE business expands into franchises. Using the correct logo, color palette, and fonts are essential to brand building and recognition.
Structural Elements has a proprietary method of treatment that can be best explained through demonstration. Targeting high-level endurance athletes, this video showcases the real-life individuals who have been impacted by their clinic.
Make it happen.
Do you have an exciting idea, challenge, or opportunity? Let’s talk.
