Giant Food: Three Ad Stories to Tell

HighRock was thrilled to partner again with Giant Food after last year's successful Emmy-winning ad project. The challenge this time around was three-fold: creating three ads -- :30 secs, :15 secs, and :06 secs -- in one overnight stay at a local Giant Food grocery store. The topic? Giant's shoppers are pros at what they do -- from selecting the best high-quality produce for you, to efficiently packing your grocery bags to go.

The twist?

Giant wanted actual employees in the role of helpful shopper, not just hired actors.

Once again, HighRock was up to the challenge. From storyboarding three separate ads, to working with several Giant employees to find the one comfortable on camera, to running a 12-hours ad shoot overnight in a Giant grocery store -- it was a *Giant* sized project with three unique ads that speak to the quality of both the grocery chain's food and employee quality.