Progress Labs at 700 N. Frederick Avenue in Gaithersburg, MD is a 44-acre property sitting 20 miles northwest of downtown Washington, D.C., making it an excellent location for headquarters, biotech / lab facility, or distribution location.
The challenge brought to HighRock?
How to showcase the expansiveness and assets 700 NFA offers in creative, strategic ways to generate not only leasing interest, but also geographical awareness.
3D animations of aerial views revealed highway proximity, the property's breadth in Montgomery County, MD, and nearby amenities that illustrate 700 NFA's strengths. Through elevated marketing measures, HighRock brought the property to life even before its completion.
Larger-than-life construction signs and vehicle banners raised awareness of location and property assets, all while solidifying the brand via strong graphic design elements carried throughout various marketing materials, both large and small.
3D renderings of large signs tie in the design aesthetics of the property to create a cohesive, modern look.
Make it happen.
Do you have an exciting idea, challenge, or opportunity? Let’s talk.
