When Warehouse Cinemas partnered with local Maryland distillery, McClintock Distilling, for a much anticipated vodka collaboration, they needed a punchy label and packaging to go with the elevated flavor palate. HighRock's challenge? To develop a bottle label -- and box -- that incorporated Warehouse's branding on the final product.
The result? The Underdog Vodka, currently only found at all Warehouse Cinemas locations.
Working close with our sister company in the entertainment industry gave us a unique opportunity to get creative with branding for something that will be consumed by thousands of people. We engaged in multiple creative sessions with the client to understand exactly the look and feel Warehouse wanted to capture. After many meetings and drafts, the final look was revealed early this month.
Make it happen.
Do you have an exciting idea, challenge, or opportunity? Let’s talk.
