Warehouse Cinemas is a Maryland based cinema company with two locations and one on the way. They approached our strategy and brand team to assist in helping it differentiate itself from the market. They worked with our team to build out their brand strategy that led to persona development, brand elements, visual identity and a go to market strategy. Their connection has grown the moviegoing market exponentially in their region.
Going to market Warehouse Cinemas wanted a strong personality that would connect with their local audience in a very human way. Armed with extensive market and competitive analysis they were consulted to build a strong brand persona to connect and build an engaged consumer base. We utilized a brand archetype strategy and built on the core desire of it’s target demographic for quality and community Warehouse Cinemas became the “Everyday Hero”.
Focusing on the desire for community the Warehouse Cinemas brand leaned heavily in to nurturing that through social media. We created a strategy that built a strong connection with local movie goers. The social strategy involved local partnerships, consumer outreach, events, and connection with influencers. Being able to connect directly to the consumer through this built social community created high engagement and audience loyalty.
Brand strategy at times can seem to be hard to prove true tangible ROI, because it is centrally focused on relationship building. With our partner APEX we could score and track how their audience feels about their brand so that you can drive more meaningful and profitable loyalty. Apex assesses your audience relationships across 16 distinct attitudes (8 emotional, 8 rational) that your audience holds about your brand based on behavioral science. Warehouse scores very high numbers in brand loyalty and uses the feedback to continue strategic campaigns and take initiatives to develop that connection even more so.
Make it happen.
Do you have an exciting idea, challenge, or opportunity? Let’s talk.
