Warehouse Cinemas and HighRock have often teamed up to deliver everything from interior and exterior renderings, to signage design, to a website design and launch. This time around, Warehouse was ready to kick off a brand new program for young kids who are delving into the movie theater world for the first time.
The project?
The Lil' Monster Movie Club for kids who come out to Warehouse Cinemas for their first movie theater experience.
Warehouse Cinemas wanted to develop a unique experience that made kids feel like they were joining something exclusive and exciting. Strategizing through what that might entail, the bigger picture began to shrink down to the essentials and soon, a plan took shape. Taking Warehouse's vision and bringing it to life, HighRock designed Lil' Monster snack boxes, certificates that commemorated a child's fist-ever movie, as well as t-shirts for staff to wear, making the latest Lil' Monster member feel like they are a part of something big.
Why not really bring the character to life though?
Taking HighRock's original monster design, Warehouse developed a mascot costume that would make at an appearance at each location and welcome the latest members to the theater.
More than a marketing idea and branded merch, Lil' Monster Movie Club was an opportunity for Warehouse to develop a fun and unique way for the theater to feel like an inclusive adventure for all ages.
Make it happen.
Do you have an exciting idea, challenge, or opportunity? Let’s talk.
