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Vidya Website Redesign

Vidya Herbs' website was outdated and a little clunky when they approached HighRock for a redesign. As a company with an international footprint, they needed a site that felt vibrant, modern, and highly informative for their client base. But how achievable is that for a R&D company?

Vidya strives to provide phytonutrient standardizations through the manufacturing of quality, high-end products sourced from nature. As such, HighRock's design team wanted to pull in elements from nature to create an overall sense of healthiness and organic products.

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It was important to Vidya for their new site to invoke natural elements while also leveraging the innovative science behind their work. HighRock used colors along with a combination of the company's photos and other strategically selected stock images to create an online space that feels both forward thinking but also familiar.

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With Vidya's new site, form follows function. Without sacrificing customer usability for aesthetics, the client got to unveil a website that re-introduces their mission while underscoring the importance of sustainably sourcing nutrients from nature.

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