Each project HighRock tackles brings its own challenges, joys, and creative collaborations that result in fresh, innovative, and modern final products. However, there is a different kind of excitement felt when hired by a client from a few states over...and one that happens to be an independent movie theater. And...action!
When Studio 35 approached HighRock about revamping their site, there were a few specific requirements regarding not just design, but also coding needs. Studio 35 is not only a movie theater but is also a space that hosts regular events, offers great food and drink selections for moviegoers, and is considered a premier movie destination in Columbus, OH. They wanted a site that felt streamlined, modern, and could cater to their audiences' needs, most obviously and notably, the online purchasing of movie tickets.
First thing was creating a design that still stayed true to the client's aesthetic and color scheme, incorporating their logo in a way that felt authentic. Without compromising the theater's branding their fan base had become so familiar with, we developed a design that, once coded and viewed on computer, laptop, or mobile, felt easy to navigate; addressing both functionality and style without sacrificing either.
For a site that offers so much--merch, online food ordering, movie tickets, and venue rental opportunities--we knew we had to rise to the challenge of creating an online experience that didn't feel overwhelming for visitors, yet still presented all options clearly.
Make it happen.
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