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Warehouse Cinemas' Metaverse Experience

With the rise of AI and immersive experiences, it was only a matter of time before a client would approach HighRock to elevate their brand beyond their physical location.

By developing Warehouse Cinemas' Sandbox in the Metavarse, the goal was to create a unique and interactive virtual environment that enhances the movie-going experience, attracts new customers and onscreen advertisers, and further spreads brand awareness for a rising movie theater chain in the DMV region (D.C.--Maryland--Virginia).

concessions

Warehouse Cinemas has developed a strong brand that is moving beyond the confines of the DMV region. Still, they have recognized the need to adapt to evolving consumer preferences and technological advancements. Warehouse became interested in leveraging the power of virtual reality and the Metaverse to offer an engaging and immersive experience that complements their traditional marketing efforts and trailer showings.

theater
theater

By introducing Warehouse to the Metaverse, the theater is expected to enhance the overall movie-watching experience by offering unique features such as pre-show interactive content and virtual seat reservations.

HighRock's 3D team had to do meticulous world building within the Metaverse, as well as introduce Warehouse renderings into the space, to offer an authentic experience that aligns with the theater's established brand.

movies

By addressing the client's key objectives, HighRock's goal was to create a unique and immersive virtual environment that aligns with Warehouse's everyday hero brand, leverages the power of the Metaverse, and transforms the way people interact with movies.

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