Warehouse Cinemas' Metaverse Experience
With the rise of AI and immersive experiences, it was only a matter of time before a client would approach HighRock to elevate their brand beyond their physical location.
By developing Warehouse Cinemas' Sandbox in the Metavarse, the goal was to create a unique and interactive virtual environment that enhances the movie-going experience, attracts new customers and onscreen advertisers, and further spreads brand awareness for a rising movie theater chain in the DMV region (D.C.--Maryland--Virginia).